YTMBA Research & Consulting

Markets Served:


Pharmaceuticals
Medical/Surgical
Diagnostics
Global New Product Research
Advertising Agencies
Custom Training Programs On Site

Experience

Clients Served: 


Teleflex Medical in US and Global Rsearch

OrthoBiotech in Predictive Analytics for Forecasting

AstraZeneca in Brand Switching for Cancer Therapies

Celltech War Games Designing Product Claims

BoneCare in New Product Positioning and Launch

American Marketing Association, Marketing Research Association, American Statistical Association, and Merck & Co. Training in Marketing Strategy, Forecasting, and Market Analysis

Product Development Corporation in New Product Design and Development US and Global Research:

  •  A global quantitative survey of requirements for improving blood sample collection and the pre- analytical process from collection up to chemistry, immunochemistry and/or hematology analysis for Becton Dickenson
  • A global quantitative survey of requirements for Molecular Diagnostic Testing for Beckman Coulter
  • A global quantitative survey of requirements for laboratories providing chemistry and immunochemistry test results for Beckman Coulter
  • A global quantitative survey of requirements for hospital sterilization practices for Ethicon
  • A national survey of requirements for medication delivery and management in US hospitals for McKesson
  • A global quantitative survey of requirements for infectious disease diagnostics specifically related to treating bacteria or fungal infections for Philips Healthcare